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The Endless Group, with its primary focus on brake pads, brake discs, brake lines, brake fluid and brake calipers, has released a balanced selection of high-performance brake solutions to maximize a car’s potential. Endless Project Co Ltd. concentrates on the research, development and manufacturing of high-performance brake products. Endless Advance is responsible for sales and the ongoing maintenance of the in-house race team. Together, Endless Project Co.Ltd. and Endless Advance collectively make up The Endless Group. The mission has always been to increase the potential of its high performance brake solutions while practicing environmentally conscious processes. For example, Endless develops brake pads without asbestos, a material that carries carcinogens, and also refrains from using solvents and hazardous chemicals within their products that are harmful to people and the environment.
The Endless Group’s slogan “The Will to WIN”, reflects their determination to continuously improve upon its technology always advancing towards the next generation. Backed by a strong presence within the Japanese domestic market, Endless is continuously broadening their network within the international motor sport community and contributing to the positive growth of motor sport worldwide.Endless is also an active supplier for WRC teams initially supplying the Group A Mitsubishi Lancer works team eventually leading to several other factory teams. Endless has officially established itself as a recognizable, worldwide player in various categories. In 2003, within the top category in motor sport Formula One, Endless became the official brake fluid supplier for the Honda Racing F1 Team, continuing the agreement in 2011 as the official supplier of Mercedes GP. In January of 1987, the top formula ranked F3000 machine at the time ran on its first domestic track at the Suzuka Circuit. At the same time, the Endless Blue brake pads debuted for the first time. By the end of the season, there was a considerable amount of excitement given the high performance of the brake pads resulting with Endless gaining 70% of the F3000 market share. Endless products’ performance, design, and safety have since become recognized around the world through a close relationship with overseas WRC, Paris Dakar, Super GT, Super Taikyu, Freshman Class, and a myriad of other renowned race categories. Endless strives to continually grow within these areas.